Carlton Jones

Carlton Jones

Big O Tires

Challenge :

Big O Tires needed to update a very outdated website UI that was dedicated to generating potential franchisee leads. Along with a style upgrade, Midas also wanted more focus on Information Architecture and reporting to ensure every conversation could be traced back to user actions.

Solution :

  • Conduct competitor research to generate ideas on what the new design should consist of
  • Update the UX component of the website by simplifying the application process and tracking user actions daily for revisions
  • ¬†Update the UI to correspond with the consumer-facing website for brand cohesiveness¬†

* Unfortunately due to company policy I am unable to share research information conducted while employed. Any information about this project can be shared, with limited detail, in an interview setting.