Parents and Guardians need to feel confident in their care provider choice. With concerns of hiring a stranger being at the forefront of many other decisions made by individuals looking for care options, people should have the choice to choose from a number of professional, experienced, and trustworthy individuals and facilities willing to do it right.
Offer the convenience of last-minute bookings for time-sensitive ventures, multiple activities designed to fit parents’ needs, all while providing trustworthy professionals for parents to choose from.
Considering the vast number of companies successfully implementing care services today, Nite Owls needed to offer and exceed the services of the best in the market. This competitive analysis highlights the top 4 competitors of Nite Owls as well as the key features customers consider when making a care provider choice.
User #2 wanted a more informational approach to experiencing the app. Logging in early was not an issue but being able to understand exactly what services NITE OWLS provides before diving in was very important to her. She also made a few suggestions.
User #3 used a unique approach that made me consider age as a main factor when creating the user process. User #3 explained that his generation is not fond of giving up personal info before they have committed to the product or service they are receiving. Although he did not make any suggestions on additions to the app, he did provide a different viewpoint on how customers could interact with the app considering their age.
User #4 had a very similar approach to User #3. In fact, he expressed the same suggestions concerning the log in timing. He believed that the service should be completely upfront before asking anyone to create an account. The user did, in fact, have one more suggestion that proves to be crucial in order to set the app apart from its competitors in the market.